Why Does Good Product Packaging Matter?

With the rise of social media and ecommerce, the packaging container of a product has taken on a new face. In some instances, some brands expect the product packaging to be as relevant as the items it holds.

Do you want to know why packaging matter does? This blog post answers the question and explains how your brand can create eye-catching and functional packaging design that can stand out from a competitive market.

Product packaging that reflects a solid brand image and depicts exactly what a brand needs to convey and how it should be perceived. All brands put effort into creating a strong consumer experience in each and every detail.  Product packaging is just as similar as a book cover, logo, advertising, website, and product themselves.

Here’s a guideline to make sure your brand’s product packaging design is attractive.

Protects Object inside

Foremost, top-quality packaging protects the object inside. The most crucial factor in the business to consumer relationship is that an item arrives intact and safe.  Nothing will turn a consumer off more than damaged products that have to be returned. For any business, the final thing on the to-do list, both financially and physically, is to process unnecessary returns.

Consumers are looking for an awesome buying experience

Ecommerce sites drive much of the attractiveness.  Shopping is no more a window shopping at a showroom, or mall and it's more about hours of online research. Time spent on screen to compare brands and products. Reading reviews and blogs. They trust about sharing the whole experience with other customers they previously know.

Apart from the originality of witnessing other customers open their recent and favorite purchases for all others to see, the packaging is just an extra piece of the increasing product lifecycle. 

For the majority of the people, it’s no longer sufficient to find something they want or need to buy, or be happy with the purchases. Customers like to take a journey with the top-brands where they can spend a lot of their hard-earned money. 

Product packaging matters because it is a replication of your brand. More than offering your consumers with a valuable experience, good and attractive packaging can create a potential consumer’s purchasing habits.